Alternative practitioners have for decades touted the cost effectiveness of naturopathic medicine and alternative therapies but it has only been recently that research has borne this out. It seems logical to many that if insurance companies covered alternative therapies, that in the long run they would make more money.

Most medical therapies are predicated upon “evidenced based” research, particularly in the allopathic profession, where studies are used to justify therapeutic protocols. A prime example of this is statin therapy for high cholesterol where studies over the years have lead to increasingly stringent (narrower) guidelines for their use, resulting in more and more prescriptions.